Reasons You Need a Personalized Email Address for Your Business

Businesses, especially small ones, often underestimate the power of business email hosting over generic email addresses. Although generic email addresses are good enough for personal use, using them for business can significantly harm a brand’s credibility.

In this blog, we will examine in detail why businesses should use a personalized email address over a generic one. It is a smart move to buy email hosting services bundled with website hosting to get a more efficient and cost-effective solution.

Compelling Reasons to Use Personalized Email Address

1.      Establishes Brand Credibility

An email address is like a business asset, using which you communicate and share information with your audience. When you go with a business email address over a generic option, you get to link your domain to your address. Adding a domain to an email address not only reinforces brand recognition but also builds a sense of trust.

Furthermore, if you use a generic email address, anyone can create a similar address to the one you have and exploit it.

2.      Brings Consistency Across All Communication

When you buy an email domain for your business, you get to adopt a standard format of mail across all departments. That means different departments may have email addresses with the same format. For example, the sales team will have [email protected], [email protected], and more.

Adding a domain also brings a clear line of communication between you and your client. For example, if the client is communicating with the support department using email addresses [email protected] and [email protected].

Even if multiple customer care teams are involved, the consistent use of naming conventions maintains clarity and ensures a clear line of communication. Always prefer to buy a business email to bring consistency and professionalism across all your communications.

3.      Improves Deliverability and Avoids Spam Filters

When you buy email hosting, it lets you add a custom domain to your email address. Most custom domains utilise advanced authentication mechanisms, such as DMARC, SPF, and DKIM, which help verify the legitimacy of emails.

When an inbox receives mail with a custom domain, the chances of getting flagged as suspicious mail reduce. Using business emails increases the chances of deliverability while bypassing aggressive spam filters.

4.      Provides Better Security and Control

When you use a generic email solution, they make you sign a user agreement while they sign you up. Unfortunately, most of these policies don’t maintain the stated confidentiality of your data.

Although the free email hosting trial versions offer confidentiality, they lack the level of security controls and ownership that a full-fledged plan provides. It is always advisable to purchase a business email in its full version to enjoy enhanced security and controls.

5.      You Enjoy Several Tools

When you purchase email hosting services, they often come with several advanced tools that facilitate communication and collaboration. From scheduling a meeting to coordinating tasks and sharing files, everything can be managed efficiently.

Several business email options also allow you to integrate a CRM, which helps with customer relationships.

Conclusion

We have shared some of the most compelling reasons to use business emails. These include facilitating credibility, bringing consistency, improving deliverability, better security, and integration with helpful tools. Buy an email domain for your business to enjoy all these benefits.