A domain name is a business’s online identity that helps your audience find your website online. It defines the business brand and stays with it, making it easily recognisable and memorable while enhancing the website’s online credibility.
Therefore, a good domain in Australia becomes an extremely important aspect of establishing a strong online presence. But what are the important elements of a perfect domain name?
In this article, we are going to share ten tips for selecting the perfect domain name for your domain hosting to ensure a strong online identity for any business.
Importance of Domain Name
A domain name is what audiences type in their search engines to find a website online. It is also the first thing they engage with before landing on the actual website. There a domain name is extremely important for
- Creating a long-lasting and effective first impression. A perfect domain name grabs the attention needed for customer retention and revisit. It goes a long way toward creating authority and ensuring everything is clear in the audience’s mind.
- It further facilitates SEO, as long-lasting domain names create a stronger impression and establish a trustworthy image. That contributes to higher search rankings and better visibility. Therefore, the longer you spend building a domain, the stronger it gets.
- Relates business brand, ensuring consistency and recognition and reinforcing your brand identity.
Tips For Selecting The Perfect Domain Name For Your Business
1. Choose the Right Domain Extension
Businesses have a wide array of domain extensions to choose from. However, most websites aim for generic domain extensions like .com.
After the introduction of the nTLD domain, businesses are also exploring innovative domain extensions that fit well with their brands.
Both options have unique branding opportunities, creating a similar effect on SEO.
However, it is important to remember that the human mind is programmed to type .com than any other option. Therefore, aiming to secure a .com domain can enhance your website’s accessibility over other options. Also, .com is more accessible on keywords while simplifying the process than any other domain extension option you get.
- Keyword in Domain Name
Registering a domain name that includes a keyword helps Google identify what the website is all about. A combination of relevant content, solid user experience and the right keyword helps to rank and boost search engine ranking.
However, finding the relevant keyword that goes well with the brand while being available is challenging. But with simple creativity and a combination of keywords, businesses can easily create an effective, memorable, perfect domain name.
3. Shorter The Better
The shorter the keyword, the easier it is to type and remember; therefore, it is best to aim for keywords that are no more than 15 characters. Longer keywords also increase the chances of errors.
4. Predictable
A predictable domain name ensures that there is little experimentation with the spelling of the domain name. A perfect domain name should ensure that there is no scope for spelling errors while typing. For instance, “techsolutions.com” instead of “tekksolushunz.com” becomes an easier option for users to find and remember the website.
5. Focus On Niche
Though generic domain names do great, having a unique domain name that is more niche-focused helps to target specific audiences more effectively. Therefore, explore your industry, competitor or similar business that helps to understand what works better in the online world. Also, look for any trademarks around the name you choose to avoid issues of intellectual property rights.
6. No Hyphens or Double letters In the Domain Name
Using hypes or double letters in the domain is not recommended as they create issues of domain spam. Further, they increase the chances of errors while typing; therefore, it’s best to avoid them completely.
7. Combine Well With Social Media
Be sure to register a domain name compatible with social media. That will allow you to maintain consistency and create familiarity for your audience. It also helps with credibility, ensuring linking and better engagement.
8. Room to Expand
Another great tip to keep in mind while choosing a domain name is to choose one that does not limit your future options. While it is great that the domain targets well, it should also ensure that it lets your business vision expand without any constraints.
9. Grab Quickly
Statistics show that almost 33,000 domain registrations get registered every day. Therefore, delaying a domain name registration means missing the opportunity to secure the name you want.
It’s best to register the domain name as soon as you have an idea of what you want. Acting fast ensures that you get the perfect domain name before it’s gone.
10. Track Domain History
Using a domain name that has been used previously and has a history of spam can severely affect your brand and SEO. Therefore, always use online domain history checkers to keep track of domain history when you buy a domain name.
Conclusion
Choosing the perfect domain name is extremely important as it directly affects your website traffic, SEO and brand awareness. So ensure that your domain is short, has a relatable brand keyword, uses the right extension and all the tips mentioned above. Act now to secure the perfect domain name for your business
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